Return to work triggers sales boom at online women’s fashion brand Sosandar

Amanda Holden’s favorite online womenswear brand, Sosandar, was in vogue after the lifting of lockdown restrictions sparked a sales boom.

The AIM-listed company reported that revenue rose 184 percent year-over-year to £ 12.2 million in the six months to October, with September being a record month as demand for its new season series accelerated.

Shares rose 17.1 percent, or 4.3 pence, to 29.5 pence on the news.

Sales boom: The women’s fashion brand Sosander, preferred by Amanda Holden (pictured), posted a year-over-year sales increase of 184 percent in the six months to October

The company said demand for “going out” and workwear increased as bars and nightclubs reopened and people returned to the office, while fewer discounts compared to last year pushed profit margins up.

It added that it decided to launch fall stocks early in anticipation of a backlog as sequin dresses, Christmas sweaters and fur coats are already flying off the shelves.

Meanwhile, trading in stores that stock his outfits, including M&S, Next and John Lewis, was “very strong” during the period.

The company also shrugged off the supply chain disruption, saying it had not experienced a “material impact”.

As a result, the company expected the current year to be in line with market expectations.

“After more than a year in loungewear, our customers are clearly enjoying a return to fashion,” said Co-Managing Directors Ali Hall and Julie Lavington.