After an unpredictable year in which the widening pandemic forced companies to turn a dime, Nucleus analysts have predicted the biggest technology trends for 2022, from increasing automation to omnichannel technology growth. For the past 18 years, Nucleus’ annual technology predictions have been 94% accurate – unmatched by other leading technology forecasters – based on the company’s analysis and application of historical data.

MIAMI, October 12, 2021 – (BUSINESS WIRE) – As of the end of 2021, Nucleus Research is helping companies plan for the coming year with its annual top 10 technology predictions. In the 18th edition of the company’s forecasted dominant technology, Nucleus analysts examine the impact of the ongoing pandemic and what it means for automation innovation and real estate, as well as the impact of remote working on administrative burdens for SMBs.

“Our analysts measured the functionality, cost-effectiveness and innovation of technology trends over the past year to identify the technology that we expect to affect our customers in 2022,” said Ian Campbell, CEO of Nucleus Research. “If the past two years have taught us anything, it is the way forward for many organizations to prepare and anticipate the unexpected. Given that, we expect many of these predicted technology trends to materialize in 2022.”

Nucleus Research’s top 10 predictions for 2022 look at opportunities and potential weaknesses based on the numbers that drive business and protect the bottom line. Publishing more ROI case studies than any other research firm in the industry, Nucleus works closely with thousands of end users to provide an accurate picture of tomorrow’s trends through a numbers-driven approach.

Nucleus’ predictions for 2022 include:

  • DMBA leads the way: in-database analytics processing and query engines Database management systems (DBMS) have become a backbone of cloud technology, with many SaaS and PaaS products requiring high levels of data connectivity to achieve the proposed value. Throughout 2022, DBMS vendors will focus their competitive efforts on speeding up mixed workload processing, while those who lag are likely to see increased customer churn and lower market share.

  • Omnichannel technologies continue to show massive growth: The Covid-19 pandemic forced companies to rethink their digital strategies and prioritize resilience, agility and the ability to connect with customers through non-physical channels. Companies that merge corporate communications with VoIP and telephone offerings are well positioned to succeed and will likely evolve their platforms to include additional communication channels to support customers’ omnichannel communications strategies.

  • Increasing automation at all levels of the company: One of the biggest challenges with regard to AI and its feasibility in the company is that it takes huge amounts of relevant, properly formatted data to train a model for a specific task. In the future, generalizable functions and workflow automation solutions will be introduced, and more customers will begin to take advantage of the functions on a large scale.

  • Solution Consolidation and Death: Consolidation across the enterprise application market is death for the small solution. Point solutions outside of the core classes of ERP, HCM, CRM and SCM will be the main acquisition candidates from large providers offering these listed solutions.

  • Reduce Implementation Costs: As SaaS has become the product of choice for both buyers and solution providers, providers have moved away from service revenue in favor of much more reliable and desirable recurring subscription revenue. Nucleus sees vendors increasing competition for the total cost of ownership (TCO) of their solutions and platforms.

  • Hotdesking / Real Estate: As more employees seek to escape the confines of their home office for some time, employers need to optimize the small space they haven’t cleared. For companies that have cleaned up all of their office space, the demand for collaborative spaces from employees can reinvigorate the commercial real estate market.

  • Tax Issues: Working remotely has created an expensive administrative burden for SMBs. Companies with one physical location may have a taxable presence of four or five people due to the need for remote hiring. We believe employers will become more critical in finding employees because of tax laws or other labor laws that are too risky to hire remotely.

  • Talent Management / Identifying Top Performers: A lack of willing talent leads some companies to invest less in their talent and more in the retention, retention and development of their existing employees. Internal talent markets and tools that recognize and close gaps in the skills of employees are gaining in importance in talent management.

  • The case of cookies: the next generation of Martech: By removing third-party cookies from the much-used Chrome Internet browser, Google is increasing the barriers to entry within the advertising space, as cookies often acted as an abbreviation for personalized advertising targeting. Without the same resources, to stay competitive, many SMBs will turn to MarTech vendors to achieve comparable levels of targeted advertising and to fill in the loopholes that cookies leave.

  • The demand for managed security will skyrocket: as remote working became the norm, employees began using work devices for personal use or personal devices for work activities and logging in over public networks, creating new cybersecurity vulnerabilities. Nucleus predicts that organizations will need to outsource security measures and rely more on managed cybersecurity providers for comprehensive network monitoring capabilities such as endpoint detection and response (EDR) and flexible firewalls.

The full 2021 Technology Forecast Report can be found here.

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About nucleus research

Nucleus Research is a global provider of investigative, case-based technology research and advisory services. The company’s ROI-focused research approach provides unique insights into the actual results that technology solutions are delivering and enables companies to overcome the marketing hype to understand the real operating value and choose or innovate the best technology solution for their environment. More information is available at NucleusResearch.com.

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